Sometimes we ramble about things...

A lowdown on PR pitches: Why mass mails don’t work

Public Relations is one of the 7 P’s of marketing promotion. It is an unpaid form of marketing that is usually under utilised in most...

How Public Relations impact a brand’s persona in the long run

It’s a fact that sound travels faster than light. But in the today’s high-tech online world news travels the fastest, especially fake...

An 8-step lowdown on effectively managing a Public Relations Crisis

Businesses are all about risks and where there are risks, chances of crises are inevitable. Thus, every business at some point or the...