Are Search Engines Condemning ChatGPT and AI-created Content?
In today’s business world, content is king. It is a fundamental tool that businesses use to engage with consumers, generate leads, and retain existing customers. With emerging technologies, marketers are leveraging deep tech tools and solutions to create content for websites, SEO backlinking, and social media platforms. Some of these tools are ChatGPT and Artificial Intelligence (AI), which are becoming increasingly popular among marketers for curating content. Reports suggest that about 81% of marketers consider content as their core business strategy.
However, there is a growing buzz around the question: is AI-generated content acceptable to all? Continue reading to find out!
Generating Content with ChatGPT and AI Capabilities
ChatGPT and AI modules are programmed to leverage manual user inputs such as word count, the inclusion of specific keywords, data points, and topics with a large amount of data to predict and generate complex content. It deploys transformer architecture, large-scale pre-training, and natural language processing technology to create human-like content responses.
These new-age technologies can be used for various marketing tasks, including customer support, conversation tasks, providing product information, tracking the latest trends, gathering information & feedback, and boosting social media presence with engaging content. Despite wide usage and advancements in these technologies, AI, ChatGPT, and other emerging tools are like double-edged swords for marketers, with pros and cons. Let’s explore.
Advantages
ChatGPT helps writers to brainstorm new and innovative ideas when they face a creative block.
ChatGPT and AI modules help marketers create bulk content in a short amount of time.
AI facilitates content personalization for different platforms, promoting localization of languages and descriptions for different products and services.
Leveraging these technologies in the content creation process reduces human errors, enhancing the efficiency and productivity of employees. About 66% of regular AI users claim that AI reduces human errors.
Drawbacks
Generally, the content created using AI and ChatGPT systems is extracted from outdated sources. For example, crypto discussions made in 2015 are irrelevant in 2023. However, these technologies may still deliver results from outdated sources.
AI-generated content is often appended with plagiarism, has raised quality concerns, and lacks updated data.
Since modern-day content requirements are getting more personalized, AI capabilities fail to provide humane emotions that help marketers connect with audiences more refinedly.
Balancing Technologies with Manual Interventions
Algorithms of Google and other search engines can detect ChatGPT and AI-generated content. Recently, Google updated its developer page, making all “auto-generated” content sections about spam, highlighting the importance of leveraging manual interventions while using AI for creating content. Machine learning (ML) technologies can only perform what they’re trained to do. In contrast, humans outsmart technology in terms of intelligence, emotions, experience, and knowledge from which nuances are drawn while creating content.
Human-generated content is not only more personalized, but it also boosts the Search Engine Optimization strategies of marketers. SEO Optimized content helps marketers create high-quality backlinks, improving web page ranking on Search Engine Result Pages (SERPs). Ultimately, compelling, relevant, and plagiarism-free content will enable businesses to generate more leads and increase sales and revenue. According to CMI, about 72% of marketers believe effective content marketing helps them educate and engage with the potential audience.
Bottom Line
Leveraging modern technologies helps marketers create engaging content, generate innovative ideas, and enhance overall productivity and efficiency. However, marketers should not completely rely on technology and must involve human interventions for creating SEO-friendly and personalized content. In 2022, the global AI market was valued at USD 136 billion and is expected to increase by 13x over the next 8 years. AI and ChatGPT industries have made tremendous strides in the past. But going forward, it is crucial to fast-track these meaningful advancements. Along with AI and ChatGPT, progress is needed in transformer architectures such as DALL-E and Stable Diffusion that can revolutionize automated content creation in the years to come.