How to Build a Cohesive Brand Message with IMC Strategies?
Is having a great product or service enough? To truly stand out and captivate your target audience, you need to craft a compelling brand message that resonates across all touchpoints. This is where the power of integrated marketing communications (IMC) comes into play. Leading companies are 1.5 times as likely as mainstream companies to have […]
Strategic Integrated Marketing Communication (IMC) Plan to Transform Your Brand
As entrepreneurs strive to carve their niche in competitive markets, the ability to craft a cohesive brand message across diverse channels has become paramount. Mastering the art of Integrated Marketing Communication (IMC) is no longer just an option; it’s a necessity. But what is integrated marketing communication? Integrated marketing communications involves delivering a consistent message […]
Planning a PR Campaign? Explore What’s Coming Your Way!
Public relations (PR) campaigns have emerged as a transformative force. Top PR agencies tailor their PR services by strategically planning and empowering brands to elevate their visibility, cultivate trust, and forge meaningful connections with their target audience. Let’s delve into the multifaceted benefits that a well-planned PR strategy can unlock for your business. Visibility and […]
Social Media Marketing Supporting Modern-Age Startups’ Growth
We’ve witnessed a fascinating evolution in information-consuming trends, moving away from the newspapers and radio to the vibrant world of social media. With a staggering 4.95 million social media users in 2023 and a spirited 4.5% annualized user growth, it’s evident that social media marketing has become an integral part of businesses. Social media emerges […]
Media Mastery: Ten Essential Tips on Successful Media Interviews
Have you ever watched a media interview and been immediately impressed by how the interviewee effortlessly answered every question, showcasing a remarkable blend of presence, knowledge, and personality? This scenario is not exclusive to individuals; companies also find themselves in a similar position when they aim to communicate their motives and stories through media interviews. […]
Authentic DEIB and the PR Industry
What do businesses seek, resultant to the people-centric calamities that are being rightfully voiced and brought up all over the world? From the Black Lives Matter movement to the Stop Asian Hate campaign, oppression and discrimination among people are being voiced out. Businesses must do their part in contributing to the positive change that is […]
Madchatter Revisits the OG women of the Public Relations Industry
This Women’s Day, Madchatter revisits some of the OG women who shaped public relations and what we can learn from them Most historical accounts trace back the origin of Public Relations as a profession to the early 1900s. These accounts, unfortunately, only vaguely mention just how instrumental of a role women played in the shaping […]
Navigating Public Relations in the Social Media Era
Have you ever wondered how businesses navigate the PR landscape in the social media age or how they navigate how to build and maintain their reputations in the era of tweets, likes, and shares? These questions linger in our minds, holding the key to unlocking the secrets of effective strategies within the modern PR ecosystem. […]
The Evolution of Women In Public Relations
The evolution of women in PR illustrates how throughout industrialization history, women have fought to go from demure homemakers to voting individuals, working individuals, and eventually top management leaders in business, the PR industry, and beyond. This journey has resulted in Public Relations becoming a woman-inclusive industry and a woman-dominated industry. Genesis: The World PR […]
Why are Start-ups Investing More than Ever in PR?
Every start-up has a new story to tell, and whether that story is one of success or failure is in the control of the start-up itself. One’s success does not solely depend on the amount of time and money invested in their genesis but also on how this effort is portrayed to the people who […]
